Blue Creative Group is excited to add Executive Vice President Kelly Blake to its team. With more than 20 years of experience, Blake made her name time and again by listening to clients and tailoring campaigns and services to meet their specific goals. She creates traditional media strategies, including marketing, events, retailer and consumer promotions, chiefly in the sports, outdoors, and health and wellness industries. In her spare time, Blake launched Plastic Impact Promise, which was built on the pledge of ending the use of single-use plastic cups and bottles at outdoor-industry events. “Kelly gets it done—that’s why she’s here,” says George Sass, managing director of Blue Creative Group. “Whether it’s identifying a problem like an enlightened crowd generating plastic waste or winnowing down an intricate strategy into action steps for a team to tackle, she gets results with a focus on high quality and meeting deadlines.”

Prior to Blue, Kelly was a Vice President at Catapult Creative Labs, the marketing agency for Active Interest Media, and also served as an Executive Director at Golin, a global IPG communications agency, taking the lead on the Clif Bar & Company and Mount Gay client work for the consumer practice in the San Francisco office. “I’m excited to join Blue Creative Group,” Blake says. “This is an opportunity to work with a terrific team. We have clients across a wide spectrum of industries and we’re able to deliver a range of top-quality services that target their needs with an approach that goes beyond what many agencies do. That’s fulfilling and fun at the same time.” Blake will work out of her office in the Bay Area, where she lives with her family and a pair of cats, and enjoys an active lifestyle.